What is a Pre-Marketing Report?

Don't know what an Absolutely Write Pre-Marketing Report is? We explain here.

What is a Pre-Marketing Report?

One of the unique services we offer at Absolutely Write is a Business Messaging ‘Pre-Marketing’ Report. And whilst we love the fact that we are the only company anywhere that creates these, it means that many people don’t know what they are or how they can add value to their business.

So in this article we’re going to explain exactly what a Pre-Marketing Report is and answer the questions you may have about it.

If after reading this, your still have questions or would like to find out more, please head over to our Contact page and drop us a line, or feel free to give us a call or send us an email. We’d be happy to answer any questions you may have.

So what is a Pre-Marketing Report?

In short, it is a report written specifically for your business which outlines the fundamental customer-focused benefits and messages to use to powerfully promote and market your services or products far better than ever before.

By knowing what these are, you will be able to promote your business more effectively than 99% of your competitors without spending a single extra penny on marketing.

Your custom report won’t tell you what marketing to do or try to steer you towards spending money on advertising or social media (after all, only you know what you’re comfortable with and able to do). Instead it is specifically focused on identifying and outlining the following:

  • Your Customer Benefits – the problems you solve for your customers
  • Your Value Offering – the important extras you provide as part of your service
  • Your Core Messages – the statements about your business that will resonate the most with your prospective customers
  • Your Unique Selling Points (USPs) (only in the Stand Our Report) – the features or elements of your business or service that are unique to you or differentiate you from your competitors.
  • Your Strapline (only in the Stand Our Report) – the phrase or term that accompanies your company name or logo which gets across what you do or your difference to competitors succinctly and powerfully.

These five elements form the basis or foundations of any marketing that you’ll ever do, and that’s why we call the report a ‘Pre-Marketing’ Report.

And even if you’re already doing some form of marketing (as many of our clients are when they come to us), you’ll find the report will transform your thinking and give you the knowledge to market your business better (and more cost-effectively) than ever before.

What information does it include?

We offer two versions of the Pre-Marketing Report:

  1. Customer Essentials Report

       This includes:

  • Analysis and definition of your Customer Benefits
  • Analysis and definition of your Value Offering
  • Creation of your Core Customer Messages


  1. Stand Out Report

      This includes:

  • Analysis and definition of your Customer Benefits
  • Analysis and definition of your Value Offering
  • Creation of your Core Customer Messages
  • Analysis and definition of your Unique Selling Point(s) (USPs)
  • Creation of your business strapline (the short phrase that usually accompanies your logo)

Why is this important to my business?

Simply put the reason why most marketing campaigns and activities fail, or deliver a very poor return on investment (ROI), isn’t because of the tactics you use to market your business, service(s), or product(s) but because of what you’re telling (or in most cases, not telling) your potential customers.

All too often, business owners overlook compelling core information about what they offer or do in their marketing activities (or in their marketing plans) because – quite understandably – they are just too close to their business to see it impartially as a potential customer does.

A Pre-Marketing Report addresses this head-on and provides clear guidance on what to promote about your business, service(s), or product(s) to powerfully resonate with and convert the customers you want to reach.

And this applies to whatever marketing activities you do on any platform and in any environment including social media promotion, networking, advertising, and much more.

How can I practically use the information in my Pre-Marketing Report?

Use the information in your Pre-Marketing Report to:

  • Update the content on your website and attract and engage customers like never before. Your report gives you the exact language to use.
  • As the basis for all the marketing you do ever do in the future, no matter what it is. No more unclear messages, irrelevant points, and missed opportunities to make an impact on customers by focusing on the wrong things.
  • On social media to stand out against the competition. No more meaningless and worthless social media posts that fail to win you more business; just messages and language that makes an impact and really differentiate you from your competitors.
  • In your face-to-face meetings with potential clients to make your business memorable and different from other providers.
  • In your networking meetings in-person or online. Use the information provided to deliver a killer elevator pitch that will resonate with your potential customers and referrers.

Why is it called a ‘Pre-Marketing’ Report?

It is called a Pre-Marketing Report because it will positively impact all the marketing you’ll ever do, no matter what it is, and should come before you decide on your market strategy and tactics.

See the below question if you’re already doing some form of marketing.

What if I’m already doing some form of marketing?

Many of our clients are businesses who have been doing marketing for years and are spending thousands of pounds each year on marketing activities including social media promotion and advertising, networking, search engine optimisation (SEO), PR, and much more.

These businesses have turned to Absolutely Write because they have realised that the marketing they are doing isn’t delivering the results they want or isn’t effectively promoting their services or products in the right way.

In most cases, these businesses have lost sight of what’s important to their potential customers and often (in their own words) can’t see “the wood for the trees”.

We take a customer-centric impartial third-party view and detail to them how they should be promoting themselves and what it is about their business, service(s), or product(s) that will mean the most to their potential clients. We give them the language and messages that will make an impact.

This results in them transforming their marketing activities and having far greater clarity on how to promote themselves effectively, which leads to significantly more engagement with their prospects, new interest from potential customers, and an uplift in sales.

What’s more, their custom Pre-Marketing Report forms the basis for all their future marketing activities, delivering long-term value and a means to maximise their marketing budget.

So whether you’re doing marketing now or not, a custom Pre-Marketing Report is for you if you want to transform your business marketing and sales.

Is it created using AI or other automated tools?

Absolutely not! Your report is custom written by an experienced journalist (see the next question for more on this) who takes the time to research your business and speak to you directly to fully understand what you do, how you do it, and your values and objectives.

Who creates the report for my business?

We believe that to produce high quality reports that deliver tangible and meaningful results for clients, you need excellent analysis and communication skills, a deep understanding of customers and audiences, and the ability to create language and messages that make an impact.

That’s why we ONLY use former journalists to create our Pre-Marketing Reports and write, if requested, content for your website or other marketing channels. No other company does this and it allows us to be 100% confident that your report will transform the way you promote your business.

Is it really custom written for my business?

Yes 100%! Every report we create is unique and written specifically for the client business. It is based on research into your business and sector, and a discovery call with you to really understand what you do, how you do it, and your values and objectives. 

This means no two reports are ever the same and each one is specific to the client.

What has the impact been for businesses who had a report created for them?

Our Pre-Marketing Reports have transformed how our clients see their business and how they market themselves. This includes what they say about themselves on their website, on social media, and in their communications with potential and existing customers. And the result of this has been engaging prospects better than ever before, winning more customers, and generating significantly more sales.

See the below question to read a small selection of the comments we have received from clients.

What have businesses said about their Pre-Marketing Report?

“The Pre-Marketing report that Absolutely Write did for us was incredible! The level of detail they went to and thoughtful suggestions gave us food for thought which was exactly what we needed as it’s hard to see the ‘wood for the trees’ when it’s your own business.”


“Your report is, by some measure, the most constructive and practical help I’ve seen yet – thank you. It is logical (which suits the way I think nicely!), easy to read and, as promised, has enabled me to see the site from a totally different perspective.”


“The Pre-Marketing analysis and report created for us was excellent in every way. The report gave us a fresh pair of eyes looking at our business website and provided valuable insights into USPs, straplines and content.”


“Over the years we have had many different consultations within our various businesses but I honestly believe that yours has been the best value we have ever had! Had I known that you would do such a good job I would have been happy to pay considerably more.”


“A contact of mine paid around £8,000 for a report claiming to offer the same information but it only had about a tenth of the information yours does. What’s more, yours costs significantly less than a tenth of the price!”

How long does it take to get a report for my business?

We focus on high quality rapid results for our clients, that’s why we aim to deliver your report to you within two weeks after having the discovery call with you, if not before.

If you opt for the Stand Out Report and Content package, we’ll first deliver your custom report to you within two weeks, and then agree a date to deliver your new website content (usually not more than two more weeks).

In reality, most report projects are fully complete in just three weeks, including the time taken to have the discovery call and the post-report follow-up call.

Is a Pre-Marketing Report really want I need?

Our Pre-Marketing reports are designed for business owners who need to attract and win more customers but who are reluctant to, or are unable to, spend hundreds or thousands of pounds on marketing.

So whether you’re an established business with staff or an independent tradesperson or someone who works alone (such as a business coach or consultant), you’ll likely find it the best investment in your business that you’ve ever made.

And it doesn’t matter whether you’re doing some marketing already (such as advertising or posting on social media); you’ll find the report will give you all the tools to maximise what you’re already doing, thus saving you time and money.

It is the perfect solution for you if:

  1. You want to know what messages to use to powerfully resonate with potential customers.
  2. You want to know how to effectively promote your business without spending any additional money on marketing.
  3. You want guidance and insight on how your potential customers see your business.
  4. You want to know how to appeal and attract new customers just by focusing on the unique elements or characteristics of your business.
  5. You want a document that forms the basis for all the marketing you’ll ever do, and means that you are getting the best return on investment (ROI) when you do spend money on advertising or promotion.
  6. You can’t see the ‘wood for the trees’ and are unclear how best to cost-effectively promote your business or don’t know which factors to focus on.
  7. You want a low-cost fixed-price rapid solution that delivers tangible and meaningful results to your business without any expensive long-term contracts, tie-ins, or restrictions.